Non-conference play is a good litmus test for teams and conferences to see where they stand against their competitors.

Only four Big 12 teams – Oklahoma, Oklahoma State, TCU and Texas Tech – remain undefeated through the first three weeks of the season, meaning their stock is in good shape.

On the other end of the spectrum, Baylor (0-3) is the only Power-5 team to have played two or more games that remains without a win, and with its upcoming schedule including at least two ranked opponents, you couldn’t sell its stock to anyone if you were an owner.

As for the rest of the conference, their stock remains somewhat in question. But here are a few answers.

Texas – Sell Now

Texas is back? It’s a question asked for a few years now that seems to have an answer, but comes into question on a semi-weekly basis.

The Longhorns looked good against USC Saturday, but are still not “back,” which is why you should sell.

After a bye week, Tom Herman’s club hits the road to take on an Iowa State team that knows it should be undefeated at this point. Following their trip to Ames, the Longhorns must face Kansas State, Oklahoma and Oklahoma State.

Stiff competition could bring out the best in Texas, but the program’s fourth 1-2 start in the last five years and the schedule that looms suggests otherwise.

Texas Tech – Buy Cautiously

In just two games, Texas Tech’s offense has put up 110 points and new quarterback Nic Shimonek is just 73 yards short of 1,000 passing yards. The post-Patrick-Mahomes-era is off to a good start.

The Red Raiders will look to move to 3-0 this weekend at Houston, but starting there things get tricky. The Cougar defense is giving up less than 10 points per game so far.

Next up is Oklahoma State, another quality defense. A trap-game trip to Kansas follows. Kliff Kingsbury’s offense will be tested over the next two weeks.

If you’re in a buying mood, take a look at the Red Raiders, but re-evaluate after Saturday.

West Virginia – Buy

Dana Holgorsen’s offense has been gaining yards at a frantic pace over the first three weeks of the season, and is coming off back-to-back 50-plus point performances.

The offense has been clicking and should continue to this weekend against the Jayhawks. The defense has not been as fluid, but potentially three consecutive weeks of a point differential of 30 or more looks good on paper, at least.

West Virginia will then have a week off to prepare for a trip to Dallas to face a ranked Horned Frog team.

Buy the Mountaineers for this reason: The schedule is still very manageable at this point. WVU should be no worse than 5-2, potentially 6-1, heading into its home game on October 28 against Oklahoma State. With that being the case, there is going to be a good return on investment for when the schedule strengthens up.

Oklahoma – Buy it all

The Sooners rank as the 12th-best defense in the Power-5 in terms of points allowed.

Oklahoma has already played what looks to be its toughest test until November, and Baker Mayfield has been one of the best quarterbacks in the country thus far.

With it looking more likely than not that the Sooners will enter the Bedlam rivalry undefeated, you should be all in on Oklahoma.