This isn’t good. It’s beyond bad, actually. Baylor, which has already been made to deal with allegations the university ignored sexual assault and that football players were seemingly protected against like charges, is in it even deeper now.

Now we learn the football program wasn’t exactly strict about punishing players accused of violent and serious offenses.

According to the police documents, at least some Baylor officials, including coaches, knew about many of the incidents, and most players did not miss playing time for disciplinary reasons. None of the incidents has been widely reported in the media.

Let’s preface all of this with the following. If true…

But let’s also be real here: From Sam Ukwuachu all the way to Shawn Oakman, we’ve every reason to believe something is not right at Baylor, and it’s not just the players who are (allegedly) in the wrong.

(I had a pretty interesting conversation with someone about this last night, and that person asked me how I, as someone in the media, felt about this. None of these stories are being reported on the ground, meaning the local folks weren’t getting the news. I think that was the intent of the question, at least. I countered that resources matter, and private schools are oftentimes hard to deal with when it comes to records requests. We agreed that investigative journalism was the new longform, which should have been the case all along. But then the person pointed out Baylor is private and BYU is private, and BYU has a bunch of similar problems of its own right now.)

Anyhow, Baylor made enemies with scheduling and sportsmanship and swagger. I don’t think I have to tell any of you about that. But it’s pretty clear the opinion exists outside this zip code or these borders. I mean, that was true before. Remember this?

That was three years ago and the result of a targeting call and a chippy game. A year later, the game was, of course, more memorable, because Baylor came back to win a game it had no business winning, and Patterson said a Baylor player threatened him on the field afterward.

You get the idea the disdain is even greater now, as Bruce Feldman learned Wednesday.

My phone rang less than five minutes after I tweeted about Wednesday’s “Outside the Lines” report on more allegations of violence against Baylor football players. It was the first of nine calls and texts I received over the course of the day from college coaches talking about this latest investigation into Baylor’s handling of sexual violence cases involving its program.

“They’re gonna have to fire him, aren’t they?” a veteran college coach asked.

That’s the lede! The subsequent paragraphs, and that quotes especially, show the distaste people in the profession have for this situation, including the problems likely to come from Baylor being a private school.

But how about that? Fire Briles! Fire Briles? Maybe.

The board is expected to keep Briles but two sources indicated firing him is being considered as the final solution to a scandal that continues to be a nightmare for the entire school for what is now approaching a full calendar year.