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The PopCult Toybox
Mini-Brands, The Hot Collectible That Is Also A Diorama Godsend
5 Surprise “blind box” toys from Zuru are one of the hottest kids collectibles on the market right now. They have innovative packaging, a small portable size and are priced just right for kids to obsess over. Among the popular lines in this program are Glitter Unicorn Squad and Dino Strike, but today we’re going to look at a particularly cool subdivision of 5 Surprise that is not only highly collectible for kids, but is also a dream come true for many 1/6 scale dioramists.
5 Surprise Mini-Brands hit stores before Christmas last year and while they flew under the radar of adults, they became an instant hit with kids, selling out almost everywhere and garnering over half a billion views for a viral campaign on Tik Tok and YouTube.
5 Surprise Mini Brands are exact realistic miniatures of some of the world’s most loved shopping brands. Inside each package (more on that later) you will find tiny replicas of popular name-brand food items, candy, shampoo, deodorant and other household essentials.
Kids love these because kids love miniature stuff. These are highly collectible, with some rare “chase” items featuring metallic or glow-in-the-dark highlights. Each package includes a checklist, which is cleverly designed to look like a full-color cash register receipt, and some packages include buildable extras like shopping carts, shelfs or baskets.
Spaceman Joe likes his Bagel Bites with a dash of Barbecue Sauce. I suppose we shouldn’t judge.
Johnny West goes for a more down-to-Earth diet of Chili and Pickles.