I may not know all Three Stooges but I do know your Heisman winner. 2nd @sportscenter cameo – this time on West Virginia's bday. #wvu #espn pic.twitter.com/VgzdbrHa6t

— Mike Martin (@MikeMartinTV) June 21, 2017

Mike Martin was once the director of baseball operations at West Virginia and now works on the production side of Scott Van Pelt’s SportsCenter. He and SVP did the Mountaineers an estimable service Tuesday with this bit, which brought a bottom-of-the-screen college football transaction in June to a much greater platform. To review: WVU will exceed expectations and has a player with superstar potential.

That’s worth a lot of money and much more, and that’s important. The Mountaineers have something going with quarterback transfers, and if they are intentionally doing it, then they ought to continue collecting high-value assets this way. Doing so means maintaining a position out front in this particular and lucrative marketplace.

Through junior college, FBS and postgraduate transfers at various positions, the Mountaineers entered the lucrative marketplace for players in search of a new situation. With Clint Trickett and Skyler Howard before Grier and Allison, the Mountaineers have now branded themselves as a destination for transfer quarterbacks.

Seemingly everything in college football is about recruiting, and everything in recruiting is about marketing. Anyone can sell facilities, uniforms, the relationship between the coaches and the players and whatever other trinkets, because everyone has them or can finance them.

The Mountaineers have a unique selling point that can’t be bought. They have a specific opportunity for a narrow segment of the college football population. Through their recent past, they’ve produced an image that presents WVU as a destination for quarterback transfers — and let’s remember the highest ratio of high-profile transfers is at quarterback.