The Sock 'Em, Bust 'Em Board Because that's our custom

Timely!

My column was on point this week. We discussed alternate viewing options as part of the expected pinch networks might feel in the next round of television contract negotiations with major conferences. Oklahoma is going to be on national television just about every time it plays a game but has one exception on its schedule this season … and it’s the damn opener! The Sooners Tuesday unveiled a way to show the game in an unconventional manner.

The game is being televised on a pay-per-view basis because it was not selected for over-the-air broadcast or cable television coverage. It will be available on a dedicated pay-per-view channel on participating Oklahoma program providers, and nationwide via participating satellite and Telco distributors. Pricing will vary by distributor.

That same day, Iowa State’s men’s basketball team announced it’ll have six non-conference games on it’s Tier 3 model.

It’s coming.