The Sock 'Em, Bust 'Em Board Because that's our custom

IMG checks its rear view mirror

Season One of the collaborative project between IMG College and WVU and its Mountaineer Sports Network is in the books. Seems it was a success in the presence of documented obstacles, too.

“Off the charts,” is what one executive said to describe the efforts to quickly organize, effectively operate and beat sales projections by up to 25 percent.

“Obviously the biggest challenge for us operationally was time,” Potter said. It was a big concern of ours, and it was certainly something that we voiced internally.

“But in the end, we came down with the attitude that we would rather be working with West Virginia University in an extremely challenging situation than not working with West Virginia University at all.”