The Sock 'Em, Bust 'Em Board Because that's our custom

Welcome back. Here’s a lot of cash

The spring meetings continue this week with the Big 12 and SEC leadership gathering — the latter serving as something of a trend setter, if not main event. How they treat their conference schedule is going to make some noise, I promise.

You’re also going to see some bowl rumors and dollar signs bandied about, though if you’re a WVU fan, you’d consider that 66 percent of one dollar sign and then 84 percent of another dollar sign. What that means is the Mountaineers still have tow more fraction years remaining before they get to receive a full entitlement, but they still will earn 84 percent of about $30 million come the 2014-15 year, the final year of their tiered transition.

By the time they’re eligible for the complete share, the money is going to be really big and growing.

But because the Big 12’s TV deals with Fox and ESPN are structured to escalate throughout its 13-year lifetime, along with the conference’s share of the Sugar Bowl and College Football Playoff income, Big 12 schools can expect more – soon. Bowlsby said per-school revenue should push $30 million by 2015, “and we’ll ramp up to the low 40s through the life of the contracts,” Bowlsby said.