The Sock 'Em, Bust 'Em Board Because that's our custom

More Mountaineers on the tube

We’ll back off the Tier 3 stuff today, honest. Well, unless you want more. I just sense a little Tier 3 fatigue, though, and we haven’t even gotten into the reality of the situation, a prospect that frightens many.

As if all of this wasn’t enough, WVU is looking to provide you with everything from preseason and postseason specials, awards banquets and in 2014-15 a “University Gala Fundraising Event” on “third-party stations”, as if the $110 million garnered from these Tier 3 rights don’t satisfy the need for revenue.

And, just in case the word isn’t out enough, why not a “danaforkingoftheworld.com” advertisement or something in that vein printed on his headphones or the kicking net?

“Not bloody likely!” you say. Well, slow your roll. This comes from the RFP:

University shall prohibit additional official athletics websites from being created, including Head Coaches sites and sport specific sites, without prior written approval by Contractor.  In the event that any University coaches operate their own websites, University will ensure that Contractor will exclusively represent any and all advertising and sponsorship content on such coaches’ websites, and all revenue derived from such advertising and sponsorship content shall be included in [gross collected cash revenue].

Listen, this particular piece of business is no longer vague or out of sight. It’s tangible — literally, in my hands — and detailed. Remember that lengthy Q&A from the first round of bids that was declassified as part of the State Attorney General Office’s report? A lot of those questions are directly and elaborately addressed in the new RFP.

Whereas we could only speculate before, this version lets you look inside the mind of Oliver Luck and, quite likely, so many of the conversations WVU had with bidders before. The thing and all its requests are just too specific to think that it doesn’t reflect something very near the final product the first time everyone went through the process.

So, in turn, you can think this thing through and arrive at your own conclusions about how this will look and feel. Safely, I’d say. And you may not like it.

Trust that things will look different. There’s going to be a lot of commercialization on air waves and at venues. That’s the modern model for this. But you’ll also be able to look at different things, too.

Again, the most significant takeaway from the new RFP is WVU’s eager vision for television — and if that doesn’t go a long way toward explaining why WVU didn’t want to do business with West Virginia Radio Corp., then I don’t know what to tell you.

Television is a format WVU has gone back and forth with a little bit in recent years, what with dropping some shows and outsourcing others, but the new RFP reads as though the athletic department will ratchet up that area as it moves forward with its eventual multimedia partner.

WVU had scaled back in some television ventures in recent years and contracted West Virginia Media Holdings’ West Virginia Illustrated to produce coaches’ shows for men’s basketball and football. The university now seeks to keep those two programs in place, possibly reintroduce some programming and debut a list of other ideas.