The Sock 'Em, Bust 'Em Board Because that's our custom

Let’s play a guessing game

So by now I hope you’ve grown more familiar with the Tier 3 Request For Proposal WVU released in revised form Tuesday. I’m not what you’d call “normal,” but I found the whole thing pretty interesting because the 92-page, 34,000-plus word solicitation almost allows you to look into the future.

You’re going to have all sorts of signage and there will be sponsorship everywhere in an attempt to monetize the Mountaineers. I’ll be curious to see how that looks and just how audacious WVU and the contractor are willing to go (Hint: Far!).

But it’s the programming that has my attention. First, whomever gets the contract is going to need a fairly large staff to handle everything. In addition to the marketing side, which is vast itself and runs across not just signage at facilities, but also radio, television, Internet and digital properties, you’re requiring an army of people to handle the programming.

(Aside: WVU is careful to allow for subcontracting, a wink and a nod to Mr. Bray Cary.)

WVU has always been aggressive and oftentimes beyond competent with its radio programming and that’s really not going to change. Then again, the “who” might change. The contractor will pick its personnel, though WVU has to approve.

But you’re still looking at, or listening to, I guess, game broadcasts and coaches’ call-in shows, probably on the same stations as part of the pre-existing Mountaineer Sports Network that WVU says will live in the future.

Where WVU hasn’t had a presence nearly as large as the RFP seems to desire is on television. True, games are televised. Press conferences are replayed on television. Magazine and coaches’ shows have their time slots.

But that’s standard fare programming and, if nothing else, this RFP seems to move WVU away from standard fare. So get ready for a signing day shows, presumably in football, but why not basketball? Set your DVR for a pre-game show on a football game day that gives you more information about WVU and the matchup than Fox or ESPN might. Watch at least six non-conference men’s basketball games on the flats creen. Don’t close the book on the season before a team has its postseason awards banquet on television … and imagine the red carpet or backstage possibilities there.

Yet, quite certainly, my favorite part of the RFP is this:

Beginning with the 2014/15 year, an annual University Gala Fundraising Event on third-party stations.  The Parties will mutually agree in good faith on content and timing for this Television Show

What. The hell.

I have no clue. Nobody I’m talking to — and this is an extremely exclusive list, not because I’m important, but because, sheesh, everyone is (understandably) hesitant to talk — knows where this is headed. It might be a telethon. It could be an elimination dinner. It should be a gun bash. I hope it’s a roast.

But this is the treat that comes with the RFP. Where in the world is WVU headed in the forthcoming Tier 3 frontier?