The Sock 'Em, Bust 'Em Board Because that's our custom

Know what bothers me most about Twitter, specifically, and social media as a whole?

It’s not the people who, I believe, misuse it. I really couldn’t care less about that — it’s a free medium and I don’t have to follow you or be your friend if I don’t care for or agree with what you’re out there doing.

What gets me — and I mean gets me going — is the people who aren’t on it because they don’t get it. This is different than people who aren’t on it for some other reason. Mom isn’t on a computer too much or doesn’t have a smartphone. Uncle Ned is a truck driver and doesn’t have time. Those two and others like them, hey, that’s on you. No big deal.

I just wonder and probably even worry about the fella who says, “I don’t want to be on Twitter. I don’t want people knowing I just got a haircut.” Um, they don’t have to know. And to the lass who says, “I don’t need Twitter. I know it’s hot out.” Don’t follow the person who says something you already know.

It is both misunderstod and misused and I feel many are thus missing out

The best part about Twitter is the freedom, ability and direction involved in crafting your timeline. You control what you see, and that’s on top of controlling what others see from and about you.

And it may be time for me to follow Daron Roberts …

He is, as you know, the cornerbacks coach for WVU’s football team. In the words ripped from his Twitter biography, @CoachDKR is “Texas-raised. Harvard-educated. West Virginia professor. Catfish connoisseur. Sweet tea sommelier.”

And the guy who pays great attention to detail in recruiting has given similar time and thought to his Twitter account, which last month was ranked No. 25 in Missouri Sports Magazine’s list of  “50 College Coaches You Should Follow on Twitter.” (Aside: Women’s soccer coach Nikki Izzo-Brown made the list, too.)

How did this happen in six months and around 400 tweets? Well, for one, Roberts is genuine. Nothing about his Twitter account is artificial or contrived for a specific purpose. His prevailing rules are to be natural and to be clean.

Why, even a conversation about how he’s built his Twitter account into a reputable one that, in impossible-to-ignore truth, is a major asset for the football team and the university, must be drawn from him. Roberts does not want people to see his Twitter account as merely P.R. or advertising for WVU and for Dana Holgorsen.

Oh, it is that, but it is more, too. Roberts can spread the word about WVU and about Morgantown and recruits can get to know Roberts by scanning his timeline and noting what he says as well as who he communicates with and follows. It is all vital and informative stuff and Roberts is always careful to serve his basic purpose, which is to say he never tells people when he’s showering.

“I see Twitter as a means of broadcasting all of the great features of the football program at West Virginia and all the great features at West Virginia University,” he said. “That’s why I send out tweets of Milan Puskar Stadium and tweets of spots around town. These are all things I and my family really enjoy and I think others would, too.”

Ah, but Roberts is a sharp and refined man who is well-traveled, well-educated and, quite clearly, well-fed. The combination helps him do the very important work of sharing pictures of the barbeque he eats across the country — like the one atop this post.

“I’m from East Texas and in East Texas we pride ourselves on barbeque,” he said. “I guess I never realized how much I loved it, but it became a running joke in our house. If I took a trip, I’d go to at least one barbeque spot. Now I get more responses from tweets that involve a plate of ribs than anything else. It’s become fun and interesting and I’ve kind of built a community of barbeque connoisseurs across the country.”