The Sock 'Em, Bust 'Em Board Because that's our custom

Can somebody clear this up for me?

I tried to unwind for a few days last week and get my shoulders square before spring football begins Wednesday, but things spun out of control and one of those things has me totally confused.

The esteemed Gentlemen’s Quarterly says West Virginia University has among the worst sports fan in all of America and the worst among the college contingent. Then “M”TV, using the same picture, nominates WVU for having the best college town.