If WVU’s scheduling model is changing and in such a way that it’ll no longer include Marshall — at least on an annual basis — then there are reasons why. As is the case with most things, and not at WVU, but everywhere, it comes down to two triggers:

1) Exposure
2) Money

Oliver Luck, it certainly seems, is focused on both and has an idea how to get more of both for virtually every aspect of his athletic department. The guy is a revenue generator and it’s very possible this sort of BYU endeavour is part of an evolving plan.

Examine the benefits for WVU and you can see how and why WVU might continue this sort of thinking — money and exposure at a premium — at the expense of a Marshall or other non-conference foes/philosophies. 

Say WVU plays host to Marshall in 2016 instead of playing BYU. A home game at WVU generates arouned $2 million. It probably won’t be televised. WVU is guaranteed more money and a spot on network television. Even if that takes the place of a seventh home game, WVU has to do it.