CNN says — and these things are always hard to gauge because of Department of Education requirements — WVU basketball is N0. 42 in profit margin. Only 27 other teams listed generated more revenue than the Mountaineers, but only 21 had more expenses. As such, 31 schools had greater profits for the 2008-09 season.

That said, look at what some really reputable programs (See: Duke) do and appreciate how WVU manages its bottom line and how that relates to sustaining its own finances