Your Big Ten expansion update
March 2, 2010 by Mike CasazzaBelieve it or not, it’s about the money.
A source inside the league told the Tribune that the report, prepared by the Chicago-based investment firm William Blair & Company, analyzed whether five different schools would add enough revenue to justify expanding the league beyond 11 teams.
“The point was: We can all get richer if we bring in the right team or teams,” the source said.