The Sock 'Em, Bust 'Em Board Because that's our custom

Well, now you’ve done it

West Virginia v. East Carolina was a ratings e-bonanza. That ESPN360.com thing rather likes the Mountaineers now. So much for that being a one-time deal.

The ESPN360.com simulcast of USC at Ohio State was the most-viewed college football game on ESPN360.com in terms of unique viewers while the East Carolina at West Virginia game was the most consumed college football game in terms of total hours viewed.