The John Marinatto Era began Tuesday and the newly minted Big East commissioner promptly unveiled the Big East Twitter and Facebook empire.

The Conference has launched these platforms as a means to both feed content that resides on the official BIG EAST Web site, www.BIGEAST.org, and to supplement that content for fans and followers on these sites with an inside look at what is happening around the league and in the league office from BIG EAST staff members dealing with each of the league’s 24 sponsored sports. 

“We are constantly evaluating the opportunities that exist in the ever-changing world of the Internet and social media,” BIG EAST Commissioner John Marinatto said.  “Launching our presence on Facebook and Twitter will not only provide us a unique vehicle to further develop our brand, but it will allow us another way to provide our content to fans of the league and our 16 schools, many of whom are students and alumni who frequently access these sites.”

BIG EAST fans and followers should expect to see breaking news, including preseason polls, players of the week and all-conference team announcements on these sites before they can be found anywhere else.

Am I going to have to expand into this arena to keep up?