The Sock 'Em, Bust 'Em Board Because that's our custom

Cincinnati does not condone your chanting

The University of Cincinnati is bracing for what’s being called, in a roundabout way, the biggest game in the program’s history. If you’re keeping score, that’s two biggest game in the program’s history West Virginia has been invited to this season.

I find this all very hard to believe, especially since it’s a regular season game and if Cincinnati wins, wouldn’t the next game be the biggest since it might be played for the Big East championship and an unprecedented cash-grab in the Bowl Championship Series? And then wouldn’t that BCS game be big? Where’s the cart and where’s the horse here?

And, seriously, how big can a game be if you’re not allowed to have Thundersticks? Via a Bearcats messageboard is this apparent communique between fans with ideas and marketing employees with answers. The school just isn’t embracing this phenomenon of upsetting ranked teams at home.

Re: Sugestion to stop “Overrated” chants

A: Anyone who wants to start on overrated chant is doing it on their own, not via UC Athletics. The chant makes no sense.

Whereas that makes perfect sense. And note to UC fans: The reason the “BE-AR-CA-TS” chant hasn’t taken off at home games is not the fault of the rather large marketing and fan development department, but because more of you aren’t showing up at the games!

Re: Suggestion to chant BE, AR, CA, TS from alternate sidelines using cheerleaders with lettercards

A: We started the chant thing before the games with Louisville … hard to do it before as we had some empty stands. Same was the case this past weekend for UConn. This is a no-brainer, but you have to have a crowd to make it work.