All kinds of celebrities are taking the challenge, from Bill Gates and Martha Stewart to Conan O’Brien and Eddie Vedder.
It works like this: to raise awareness for ALS (better known as “Lou Gehrig’s Disease”), people get a bucket of ice or ice water dumped on their head (on video) and challenge others to do the same.
The rules say those who refuse to participate are supposed to make a donation to an ALS charity, but it’s become common practice for everyone to make a donation whether they participate or not.
Affleck was challenged by filmmaker Tyler Perry.
As you can see in the video below, Affleck in turn challenges Jimmy Kimmel, Neil Patrick Harris, Matt Damon and his wife, Jennifer Garner…who surprises Affleck by unceremoniously dumping a bucket of ice on his head. He retaliates by dragging her into the pool with him…which drives some nearby children (presumably their kids) into fits of laughter.
Click below to watch.
According to the ALS Association, the challenge has raised $22.9 million in the last 30 days. Compare that to $1.9 million donated during the same period (July 29-Aug. 19) last year.