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The PopCult Toybox
The Hess Truck has become a Christmas tradition over the last 50-plus years, even surviving the sale and rebranding of the Hess Oil retail outlets a few years ago. We’ve been including The Hess Trucks in The PopCult Gift Guide for several years. Now Hess has expanded the line into a new area—plush.
My First Hess Truck: 2020 Fire Truck is a squeeze-activated cuddly plush toy firetruck with lights and sounds that will thrill the youngest kids, and the oldest Hess Truck collectors.
Created as a way to provide a fun, high-quality, and affordable toy for families during the holiday season, the original Hess Toy Truck was introduced in 1964. Ever since, the annual release of a new toy truck is a highly anticipated event and a treasured holiday tradition for millions of families.
Now the perfect start to any Hess Toy Truck Collection is here. Earlier this month Hess introduced My First Hess Truck – a soft and cuddly plush toy truck created with younger fans in mind. It’s more than a truck – it’s a playtime pal and a comforting face at night. It’s a collectable connection to the past and a gift they’ll handle with love and never want to be without!