The store is located right on one corner of Rockefeller Plaza, just half a block away from the entrance to NBC and the Rockefeller Center tours.
Above you see the 49th Street entrance. The building is laid out like an old-school department store, in terms of entrances and multiple floors.
There are demonstrations of toys and magic tricks going on all over the store, all the time.
We got there the day the Uglydolls movie opened, and they had plenty of tie-in merchandise.
If I recall correctly, the crystal-covered kid-size Mercedes was over $25,000, bears not included.
A cool rocketship cubby. Just a place for kids to duck in and play for a few minutes. This one overlooked a set of stairs.
Racks of FAO-branded toys.
They had plenty of room for the popular toys, too.
Several cool riding toys were on display all over the store.
We didn’t check the price on this beauty.
A small Barbie display greets you as you enter from 49th Street. It does not prepare you for the huge Barbie section on the second floor.
An eight-foot-tall Optimus Prime welcomes you to the Transformers section.
Kids can stop in here and build their own remote-control car, choosing the body type and color, wheels and other features.
Another rocketship, this one filled with mirrors, is located in one of the huge plush sections of the store. That’s your PopCulteer cameo in the above photo, wearing a Radio Cult Space Cats T Shirt.
FAO Schwarz has always counted on plush for a great deal of their business. This is just one view of a giant section of the store devoted to stuffed animals.
Like with the gorilla, some of the plush animals are life-sized.Makes it hard to collect more than a couple.
This bear is about five feet tall, and greets customers as they enter from 49th Street.
This guy was so tall they had to have him do a split.
You could find almost any animal imaginable in plush form here.
A large portion of the first floor of the store is devoted to candy, which is supplied by the very cool candy store chain, It’Sugar, which we’ve visited in Chicago and Pigeon Forge.
Much of the candy is displayed in cool shelving units, like this firetruck…
And several different cool robots…
I like robots, so there are two of them here. They’ve got way more.
The less said about this, the better. You can find all kinds of fun at FAO Schwarz.
We’ll take one last look in the window at more of the candy robots, and that’s this entry in The NYC Tour Diary. Look for more in the coming days, and look for a late edition of PopCult’s Sunday Evening Video this afternoon.