The MEGO revival is running full steam ahead into Comic Con International in San Diego. Above you see a photo (conveniently swiped from a MEGO Facebook page) of their booth at the convention. Marty Abrams, the legendary head of the original MEGO and the presenter of this reincarnated version is standing in front of the booth, while Dr. Mego himself, Paul Clarke is in the background.
On the table you can see some of the figures that have just been unveiled, and are being sold for the first time at SDCC. In the TV Favorites series so far we’ve learned of Peggy Bundy from Married With Children, Norm from Cheers, Tootie from Facts of Life, Alice from The Brady Bunch, Kelly from Charlie’s Angels, The Fonz from Happy Days, and Bela Lugosi as Dracula. That’s in addition to the previously-announced I Dream of Jeannie two-figure set of Jeannie and Major Nelson.
It’s an interesting and clever approach, releasing figures based on the most popular characters from classic TV shows, instead of pouring all their resources into producing the entire casts. I mean, back in the day, every kid wanted the Fonz, but nobody wanted Potsie or Ralph Malph.
Collectors can also look forward to Jimi Hendrix, in the Music Icons line, Action Jackson in the Classics line and from Star Trek, a single figure of Mr. Sulu, and a two-figure set of the Mirror Universe Kirk and Spock.
There will also be 14″ tall figures based on DC Comics characters. The first four announced are Harley Quinn, Batman, General Zod and Wonder Woman. At SDCC MEGO is also selling a very limited edition of Joe Namath, and the football legend will be on hand to sign the figures.
For those of us not in San Diego, these figures (with the exception of Joe Namath) will go on sale at Target stores nationwide weekend after next, with the single 8 “figures selling for $14.99, the 14” figures selling for $19.99 and the two-packs selling for $29.99.
Excitement is running high in the MEGO collecting community, as Target is expected to launch the line with endcaps that show off the whole line and the new distinctive packaging, and folks are adjusting their household budgets so they can grab their favorite figures for their collection.
And this is just the first wave. Another assortment of figures will be coming to Target stores in October, ready to take on the holiday season with fourteen points of articulation.
For much more detailed news and larger images, please visit MegoMuseum, where Brian Heiler has been doing a bang-up job posting the latest news on Marty Abrams presents MEGO for the last two days. He’s been updating the sight often, and is the major source for news on the return of this beloved brand.