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The PopCult Toybox
The first shocker of Toy Fair 2018 is the announcement that Hasbro is going to be the new producer of Power Rangers toys starting in the spring of 2019. Bandai had neen producing the toys for twenty-five years, since they debuted as “Mighty Morphin Power Rangers” in 1993, and the toy line has been a top-seller since. Bandai will retain the rights to the original source material, “Super Sentai,” in Japan and Asia.
The main reason for the switch is that Saban, the company that produces the Power Rangers, has included in this deal an option for Hasbro to eventually purchase the property, which would fit rather nicely alongside other Hasbro properties like Transformers, GI Joe and Micronauts.
This would be another chapter in the convoluted ownership of Power Rangers, which was based on an origianl Japanese show that is still owned by Toei Co. Ltd (the Godzilla people) and Bandai, the toy company. Haim Saban licensed the property and “created” Mighty Morphin Power Rangers, which he sold to the Fox Family Channel in 2002. Fox Family was bought by Disney, giving them ownership of the Power Rangers until 2010, when they sold the property back to Saban for $43 Million dollars.