February 3, 2017
The International Toy Fair in New York is just a few weeks away, and Toy Fairs in Europe are either wrapping up, or about to start, so this week the PopCulteer is going to be an epic rundown of some of the latest news from the toy industry.
Go get something to drink and find a comfortable spot so you can read this without any undue fatigue. Here is the latest from the world of Toys. PopCult will be very heavy with toy news for the next month or so.
Warner Bros. Consumer Products
Warner Brothers always puts out a pre-Toy Fair press release that tips their hand a bit, offering up what they see as their main focus with toys that will be manufactured by multiple licensees. This year the focus is on their big movie properties, Wonder Woman and Justice League, with nods to some of their television and cartoon items, plus the new blockbuster DC Superhero Girls franchise.
Their press release is short on specifics, but does give us an idea of what to expect in stores. “With collections and must-have products from the most anticipated films of the year, we’re excited to showcase the full breadth and scope of WBCP’s DC Super Hero offerings in partnership with our super-powered global partners, programs and products at Toy Fair this year,” said Pam Lifford, President, Warner Bros. Consumer Products.
Wonder Woman hits theaters around the world in her first-ever standalone, self-titled action adventure feature film, beginning on June 2. The much-anticipated epic delves into the Amazonian Super Hero’s origins and her fight in a war to end all wars. In continuation of Wonder Woman’s 75th anniversary and in support of the upcoming film, Warner Bros. Consumer Products and its partners created a line of products fit for Wonder Woman fans of all ages.
Global master toy licensee Mattel will unveil product from the powerful line of toys to accompany Wonder Woman’s first-ever solo feature film, including a full toy line created in the likeness of the movie’s characters, collectible figures, dolls, playsets and role play for fans to recreate their favorite scenes from the movie. The Wonder Woman feature will also be supported by global partners The LEGO Group with an exciting construction set inspired by adventurous moments from the film, and Rubie’s Costume Co. with a new line of Wonder Woman movie-inspired costumes and accessories for fans of all ages.
Additional licensees with toy offerings include Funko, with fan-favorite stylized collectible figures; Neca, with 18-inch replica figures; Tonner Dolls, with detailed-design 18-inch fashion dolls; Madame Alexander, with 11-inch fashion dolls; Hot Toys, with the highly detailed high-ticket collectible figure you see above; Kotobukiya, with high-end collectible statues; Mezco and QMX with stylized figures; Jada Toys, with mini-metal figures; NJ Croce with bendable figures and keychains, Schleich with collectible figures; Sakar International, with electronics and accessories; and many more worldwide.