Subscribe to PopCultPopCult at Toy Fair: Hot Wheels
February 29, 2016 by Rudy Panucci
The PopCult Toybox
PopCult brings you a musical look at several of Mattel’s new offerings coming up in their Hot Wheels line. Along the way we interrupt the music for some cool demos of their action playsets and show you what you can expect later this year from the world’s leading toy car manufacturer.
One particularly cool new idea is Mattel’s green initiative, where they encourage kids to use the packaging that their playsets come in to build ramps and buildings to create cool dioramas.
Check out the photo essay below for close-ups of the new Hot Wheels.
