The PopCult Bookshelf
I love this book.
Let me explain. I am a toy collector. For my entire life, I have been attracted to the bright, shiny plastic objects in their colorful packages. I have a particular fondness for rack toys, the kinds of cheap-o toys that you find in drug stores, groceries and other odd places. I enjoy the mystery of the obscure manufacturers, the bizarre television tie-ins and the charm of the cheapness.
Basically, this book had me at the title.