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Okay, I’m not going to waste valuable cyberspace going over how bad the WB News program is in great detail. Except for Tom McGee and Scott Roberts, the staff seems like they came straight out of high school. The technical side, while improving, is still a disaster. This is a news show that delivers just enough to keep the die-hard fans of Tom McGee happy, but not enough to attract other viewers. Here’s a list of things that they need to fix if they want to compete with the other area newscasts:
The set is claustrophobic: They were evidently limited by the size of the room, but the cameras are far too close to the on-air talent, and the lighting is atrocious. The newscast looks like it’s being broadcast from somebody’s living room. I think they need to find a new studio with adequate space.
The McGee Factor: Finally, Tom McGee……he’s actually doing great. Despite all his well-documented off-screen bad behavior, the man can deliver on camera. Even when he’s delivering copy that appears to be written at a fifth-grade level, he does his best to make it work. His other anchor and the rest of the reporters are green as hell, but the only way to overcome that is to go out there every day and do their jobs.
I sort of want to root for this newscast. It doesn’t have the questionable, corporate-ordered ideological bias of WCHS or WOWK, and it’s cool to have a newscast originating from the West Side. But they really need to work on the technical issues, and let their staff grow into their jobs. I just don’t know if they’ve produced a professional enough product to compete with the other stations.
Tomorrow: The Rant that dare not speak its name (that means I haven’t decided which one to do yet).