The 304 The Gazette-Mail's Data Center

New ad buy pushes Justice TV spending to $207,000

Another week and another ad from Democratic gubernatorial candidate Jim Justice.

As previously reported, Justice spent $80,000 to air 453+ 30-second spots, highlighting his ownership of The Greenbrier Resort, on TV stations across West Virginia.

Someone told me to go back and look for one more station, so I did and discovered Justice spent even more than I previously reported for ads to run between October 14 and October 27.

At the time I didn’t have the $21,770 the campaign spent for 119 ads to run on WHAG.

That pushed the campaign’s total spent from Oct. 14-27 to $102,761 for 572 ads.

Justice’s newest 30-second ad is called Coal Man. It was posted on YouTube last week and began airing at the tail end of October.

For his latest ad buy, Justice spent $104,445 to run 490+ ads on 8 different TV stations in West Virginia.

As was the case with the campaign’s previous ad buy, WOWK did not have the total number of ads the candidate purchased listed in their political file. So the 490 will undoubtedly increase but there is no way of knowing by how much.

The latest totals reveal Justice’s campaign has spent $207,206 to run more than 1,062 ads since October 14.

Here are the grand totals of ads aired by station:

  1. 240 – WHAG (Hagerstown, Maryland/NBC)
  2. 188 – WBOY (Clarksburg/NBC)
  3. 162 – WDTV (Weston-Clarksburg-Fairmont/CBS)
  4. 135 – WSAZ (Charleston-Huntington/NBC)
  5. 112 – WTRF (Wheeling/CBS)
  6. 104 – WCHS (Charleston-Huntington/ABC)
  7. 75 – WVVA (Beckley-Bluefield/NBC)
  8. 26 – WVFX (Clarksburg/FOX)
  9. 20 – WQCW (Charleston-Huntington/CW)

Again it should be noted that WOWK is not on this list because they do not have the total number of ads posted in their political file.

And a breakdown of the amount spent at each station:

  1. $57, 600 – WSAZ
  2. $46,990 – WBOY
  3. $43,660 – WHAG
  4. $17,875 – WCHS
  5. $12,440 – WDTV
  6. $10,535 – WVVA
  7. $7,140 – WOWK
  8. $6,698 – WTRF
  9. $3,000 – WQCW
  10. $1,268 – WVFX

It should be noted that no other gubernatorial candidate has purchased any ads so far this year.