Coal Tattoo

Here’s the new Nike WVU graphic

And this is the new text that goes with it:

For generations coal mining has been a way of life in West Virginia. As has Mountaineer football. West Virginians know about hard work. They know about pride. They know that to respect the past you’ve got to fuel the future both on and off the field. In 2010, the Mountaineers are ready to go to work and put it all on the line for West Virginia University.